Get your message seen and heard across multiple channels in a cost-effective way – Here’s how

What does comprehensive channel expertise include?
Aste’s product managers have expert knowledge of different channels. Whether you need a TV commercial, a social media video or even a giant sheet for a building wall, we have the right people to get the job done.
Good design is the basis for a cost-effective concept
We bring our strong channel expertise with us from the concept design stage. This allows us to be at the forefront of driving the concept in a direction that takes into account all the channels used from the very beginning.
“Thanks to thorough groundwork, we can do the work as agile as possible,” says Teemu Tuovinen, Product Manager at Aste.
The Aste Product Manager is responsible for producing the final material for each channel, delivering it to the agreed channels and liaising with the client and various stakeholders. In addition, we continuously monitor the performance of the activity through media agencies and our own metrics. If necessary, we will make rapid changes if the performance of the materials does not reach the predefined level.
Content delivery by channel is essential
When designing a concept, it is important to consider each channel individually.
“Multichannel can mean, in the worst case, producing one or two ads that are adapted to different lengths and sizes for different media, rather than making a genuine effort to create interesting content that takes into account the characteristics of the different channels. What is important is that the content is produced for each channel in the way that is best suited to it,” says Tuovinen.
This allows Aste to see the differences between the different channels, which then guide the implementation:
- On TV, you can get your message across with a story or sell visibly and loudly. Traditionally, an advertising campaign involves producing a long TV ad and a shorter, “tactical” version that includes a possible sales message.
- In social media, we deepen the story and engage the audience around the issue. Alternatively, you can sell a targeted and straightforward concept product or products – or do it all at once.
- A display can be used to hook the consumer with interesting functionality or to think of an ad space as a digital “magazine ad”.
- Outdoor advertising can surprise the customer with a combination of location, content and timing.
- In the store, what has already been seen in other media is quickly and simply brought back to mind, for example through information displays, printed materials and audio advertisements, thus guiding the customer to the product.
- Newsletters allow you to deliver your advertising message in a more personal way. In addition, personalisation can be achieved through even more personalised targeting.
- Gamification can also be a marketing channel to get consumers interested in the message through games and competitions.
Learn more: Gamifying marketing to drive numbers – here’s how it works

Technology solutions and automation to support channel expertise
A range of process efficiency solutions can automate repetitive manual tasks and improve marketing processes. In practice, this means that Aste’s product managers can, for example, build or configure integrations, automations or applications between the systems used. In addition, product managers can make use of AI, for example to plan work or create new material.
“These solutions allow us to spend more time on the design and implementation of brands, concepts and marketing,” says Teemu Martikainen of Aste.
Text: Tiia Antti-Roiko and Maija Vaara, Aste Helsinki
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